参考范文:
The above argument concludes that when Happy Pancake House replaced butter with margarine in their restaurants in the Southwest, there was no effect on their customers. To support this claim, they point the fact that only 2 percent of customers have complained about the change and that many servers say customers do not complain when given margarine instead of butter. They reason that customers generally fail to distinguish margarine from butter or use the term butter to refer to both. However, their conclusions do not follow from the evidence presented.
The author claims that only 2 percent of customers complained, and that this indicates 98 out of 100 people are satisfied. First of all, the statistic itself is suspect. Where does the 2 percent come from? Perhaps they estimated their total number of monthly customers based on sales figures and then divided their number of monthly complaints by that number, but the reader can only guess. What if customers tend to only complain the second time an error is committed? Depending on how the statistic was calculated, this could mean that it only represents half the extent of customer dissatisfaction.
Second of all, even assuming the statistic is accurate, their assumption that 98 out of 100 people must then be happy does not logically follow. Some customers may not voice their dissatisfactionperhaps the companys protocol for filing complaints is too inconvenient for most customers to bother with, or perhaps dissatisfied customers stop dining at the restaurant altogether. Hence there are many possible scenarios in which complaint statistics do not accurately reflect customer dissatisfaction. The author could strengthen their argument by indicating how they arrived at the 2 percent statistic and why it is a valid measure of overall customer satisfaction.
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