The suggested reason for buying the car is obvious: it is the intelligent choice.
In conclusion, I agree that appeals to emotion are more powerful tools than arguments and reasoning for promoting products.
Advertising is obviously the most influential art form in this century; it is, therefore, tempting to think that it is the most important.
The lesson here is that advertising, in itself, probably will not achieve as great importance as art.
Requiring businesses to provide complete product information to customers promotes various consumer interests, but at the same time imposes burdens on businesses, government, and taxpayer.
While I doubt that buildings determine our character or basic personality traits, I argue that they can greatly influence our attitudes, moods, and even life styles.
Numerous psychological studies show that different colors influence behavior, attitudes, and emotions in distinctly different ways.
Women differ fundamentally from men in childbearing ability; related to this ability is the maternal instinct a desire to nurture that is far stronger for women than for men, generally speaking.
In consumer driven industries, innovation, product differentiation, and creativity are crucial to lasting success.
And in technology, when there are no conventional practices or ways of thinking to begin with, companies that fail to break away from last year s paradigm are soon left behind by the competition.
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