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Propaganda is not just the tool of totalitarian governments and dictators. Rather, propaganda is all around us in the form of commercials and advertisements. The author of this selection shows how Madison Avenue uses many of the techniques typical of political propaganda to convince us that we need certain products and services. After reading the essay, you may regard in a different light the jingles, endorsements, and slogans characteristic of today s commercials.
Americans, adults and children alike, are being seduced. They are being brainwashed. And few of us protest. Why? Because the seducers and the brainwashers are the advertisers we willingly invite into our homes. We are victims, content even eager to be victimized. We read advertisers propaganda message in newspapers and magazines; we watch their alluring images on television. We absorb their messages and images into our subconscious. We all do it even those of us who claim to see through advertisers tricks and therefore feel immune to advertising s charm. Advertisers lean heavily on propaganda to sell their products, whether the products are a brand of toothpaste, a candidate for office, or a particular political viewpoint.
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