Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two -thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store.
13、The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last years totals. Their success shows you how you can use radio advertising to make your business more profitable.
14、The following appeared as part of a newspaper editorial.
Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately, and last years graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and all schools in the district should adopt interactive computer instruction throughout the curriculum.
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