To begin with, the first reason rests on the assumption that what automobile customers find appealing is analogous to what motorcycle customers find appealing. This assumption is weak, since although there are points of comparison between automobiles and motorcycles, there are many dissimilarities as well. For example, headroom, smooth ride, and quiet engines are usually desirable qualities in a car. However, headroom is not a consideration for motorcycle customers; and many motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The same may be true of engine noise; it is possible that motorcyclists like what loud engine noise adds to the experience of motorcycle riding.
The authors second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover, the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The authors analogy involving foreign car sales is weak, and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.
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