The third assumption is that the milder non-prescription forms of Acid-Ease and Pepticaid will be analogous to the full-strength prescription forms of each. But this might not be the case. Suppose for the moment that the greater effectiveness of prescription Acid-Ease has been established; even so, the non-prescription form might not measure up to non-prescription Pepticaid. This fact must be established independently.

　　In conclusion, this ad does not provide enough support for its recommending non- prescription Acid-Ease over non-prescription Pepticaid. To strengthen its argument, the promoter of Acid-Ease would have to show that the comparison between the number of prescriptions is based on the same time period; its effectiveness is the main reason more doctors have prescribed it, and the comparative effectiveness of the two non- prescription forms is analogous to that of the prescription forms.

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