Finally, the argument never assumes the increase of the younger consumers within the next decade. If the younger consumer increase at the same rate and spend the same amount of money on the goods and services of department stores, the retailers should never ignore them.
Thus the argument is not completely sound. The evidence in support of the conclusion that the growing number of middle-aged people within the next decade does little to prove the conclusion-that department stores should begin to replace some of their products to attract the middle-aged consumers-since it does not address the assumptions I have already raised. Ultimately, the argument might have been strengthened by making it clear that the business volumes of both types of consumers are the same and comparable, that the increase of a certain type of consumers are correlated with the increase of the retail sales, and that the growth rate of the younger consumers are the same as that of the middle-aged consumers.
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