Secondly, the author assumes that the proposed improvements will sufficiently distinguish Mammon from its competitors. This is not necessarily the case. Mammons competitors may already offer, or may plan to offer, essentially the same customer-service features as those Mammon proposes for itself. If so, Mammon may not gain the edge it seeks merely by enhancing these services.
Thirdly, the author assumes that Mammon can offer these improved services without sacrificing any other current features that attract customers. In fact, Mammon may have to cut back other services or offer accounts on less attractive terms, all to compensate for the additional costs associated with the proposed improvements. By rendering its other features less attractive to customers, Mammon may not attain the competitive edge it seeks.
In conclusion, Mammons plan for attracting new customers and differentiating itself from its competitors is only modestly convincing. While improvements in customer service generally tend to enhance competitiveness, it is questionable whether the specific improvements advocated in the recommendation are broad enough to be effective.
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