Secondly, the author unfairly assumes that the competitor was damaged by its code violation and the resulting publicity more than it would have been had it not violated its code. Just as likely, however, the violation was necessary to ensure a certain level of profitability or to protect other important interests. Without knowing the extent and nature of the damage resulting from the bad publicity or the reason for the violation, we cannot accept the authors conclusion.
Thirdly, the authors proposal is inconsistent with the authors conclusion about the consequences of adopting an ethics code. The author suggests that, instead of adopting an ethics code, this company should stress the importance of protecting the environment and assisting charitable organizations. This proposal is tantamount to adopting an ethics code. In this sense, the author suggests going against his own advice that the company should not adopt such a code.
In conclusion, differences between this company and its competitor may undermine the authors conclusion that this company should not adopt an ethics code. To better evaluate the argument, we need more information about the nature of the competitors ethics code and about the nature and extent of the violation. To strengthen the argument, the author must accord his advice with his conclusion that the company should not adopt an ethics code.
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