In the third place, the authors claim that Hippocrene has been successful at Cumquats previous location is unwarranted. The fact that Hippocrene intends to open a new outlet is insufficient to establish this claim. It is possible that the plan to open a new outlet was prompted by a lack of business at the Cumquat location.
Finally, the author unfairly assumes that one years time at the new location is adequate to conclude whether Cumquat made a mistake in moving to that location. Its is entirely possible that given more time, perhaps another year or so, Cumquat will become profitable at the location. Common sense informs me that this is a distinct possibility, since it often takes more than one year for a restaurant to establish a customer base at a given location.
In conclusion, the authors argument is unconvincing. To strengthen the conclusion the author would have to evaluate other possible causes of the performance of the businesses and eliminate all except location as the cause in each case. Additionally, it would be necessary to show that location rather than suitability to a location was the cause of the success of Hippocrene and the failure of Cumquat.
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