44. The following is part of a business plan created by the management of the Megamart grocery store.
Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customers main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.
Megamart杂货店的管理层的商务计划:
由于我们在杂货店内加了药剂部分,今年我们的总体销售额增加了20%。显然,顾客主要关注的是一次性购物的便利性。在今后两年内提高我们的利润的最佳方法是增加一个成衣部门和一个汽车配件和维修商店。我们同时也应该在最后的纪念中继续增加新的部门和服务,比如餐馆,园艺商店。成为本地唯一的提供如此广泛服务的商店将给我们带来超越其他商店的竞争优势。
1. 总体销售额增加20%利润不一定也会相应增加
2. 销售额的增加不一定是由于增加了这个部门造成的
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