3权衡了额外付出的成本和收益之后并不一定值得这么做.
1, 首先,关心环境的人,不一定是使用信用卡的。第二,关心环境问题的人,关心的issues不一定与该组织的相同。
2, 因果关系不明确:不一定人们关心环保就一定用使用信用卡的方式来表达。因为More often,人们可能采取更加直接的方式,比如直接donate money to the environmental organization.
3, 另外,利润率关系到收入和支出,很可能两个比较收入小于支出。
In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organizations logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the authors argument has some merit, it suffers from two critical problems.
To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organizations areas of concern; if so, then it is unlikely that the organizations logo would attract much business for the Easy Credit Company.
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