ethics in this case would results in lower profits and perhaps ultimate business failure.
This merger scenario points out a larger argument that the speaker misses
entirely―that profit maximization is per se the highest ethical objective in private
business. Why? By maximizing profits, businesses bestow a variety of important
benefits on their community and on society: they employ more people, stimulate the
economy, and enhance healthy competition. In short, the profit motive is the key to
ensuring that the members of a free market society survive and thrive. While this
argument might ignore implications for the natural environment and for socio-economic
justice, it is a compelling argument nonetheless.
Thus the choice to follow high ethical standards should not be made by thinking
that ethical conduct is profitable. While in some cases a commitment to high ethical
standards might benefit a company financially, in many cases it will not. In the final
analysis, businesses might best be advised to view their attempts to maximize profits as
highly ethical behavior.
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