news reporting, or the balance of local to other news coverage. Moreover, it is possible
The Mercury has recently changed editors, giving the paper a locally unpopular political
perspective. Or perhaps readers are unhappy with the papers format, the timeliness of
its feature articles, its comics or advice columns, the extent and accuracy of its local
event calendar, or its rate of errors.
In conclusion, this argument is weak because it depends on an oversimplified
assumption about the causal connection between the price of the paper and its
popularity. To strengthen the argument, the author must identify and explore relevant
factors beyond cost before concluding that lowering subscription prices will increase
circulation and, thereby, increase advertising revenues.
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