81. This company memorandum suggests that, in lieu of adopting an official code of
ethics, the company should conduct a publicity campaign that stresses the importance of
promoting certain societal interests. The reason for the suggestion is that an official
code of ethics might harm the company in the public eye because a competing company
received unfavorable publicity for violating its own ethics code. This argument is
unconvincing, since it depends on several unwarranted assumptions as well as arguing
against its own conclusion.
First of all, the author unfairly assumes that the two companies are sufficiently
similar to ensure the same consequences of adopting an ethics code for this company as
for its competitor. The competitor may have adopted an entirely different code from the
one this company might adopt―perhaps with unrealistic standards not embraced by any
other companies. Perhaps the competitors violation was extremely egregious,
amounting to an aberration among businesses of its type; or perhaps one notorious
executive is solely responsible for the competitors violation. Any of these scenarios, if
true, would show that the two companies are dissimilar in ways relevant to the
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