likelihood that this company will experience similar violations and similar publicity if it
adopts any ethics code.
Secondly, the author unfairly assumes that the competitor was damaged by its
code violation and the resulting publicity more than it would have been had it not
violated its code. Just as likely, however, the violation was necessary to ensure a certain
level of profitability or to protect other important interests. Without knowing the extent
and nature of the damage resulting from the bad publicity or the reason for the violation,
we cannot accept the authors conclusion.
Thirdly, the authors proposal is inconsistent with the authors conclusion about
the consequences of adopting an ethics code. The author suggests that, instead of
adopting an ethics code, this company should stress the importance of protecting the
environment and assisting charitable organizations. This proposal is tantamount to
adopting an ethics code. In this sense, the author suggests going against his own advice
that the company should not adopt such a code.
in conclusion, differences between this company and its competitor may
undermine the authors conclusion that this company should not adopt an ethics code.
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