65. The rise of multinational corporations is leading to global homogeneity. Because people everywhere are beginning to want the same products and services, regional differences are rapidly disappearing.

　　 homogeneity: sameness, similarity

　　Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.

　　跨国公司的兴起导致全球一体化。因为所有地方的人们都开始需要同样的服务和产品，地区差异正迅速消失。

　　1. The so-called cultural innovation does exists. Lets take KFC as an example. Its standard design, decoration and food supplied in every chain all around the world influence people consume its product and service.

　　2. However, to say the multinational corporations do no good to promote and improve the unique culture of the nations where their branches are located is very imprudent.

　　3. Ideally, the multinational corporations should incorporate the culture of the target countrys cultrue with the corporate culture and the culture it belongs to.

　　反对。

　　1， 首先，前提是错误的。因为各地差异不同，所以全球化的大公司，想在所有地方都提供一样的产品服务是不现实的。empirical evidence: 很多成功的大企业，往往是那些充分认识到不同，从而采用不同的策略的。不能保持完全一致的策略，let alone 更不用说完全一样的产品和服务。比如：KFC等fast food，在中国都针对口味偏好开发了很多新产品。

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