and about the complaint records of competing airlines, the statistics presented in the
memorandum might distort the seriousness of the problem. Given that most modern
aircraft carry as many as 300 to 500 passengers, it is possible that Avia received as
many as 4 or 5 complaints per flight. The author unfairly trivializes this record.
Moreover, the author fails to compare Avias record with those of its competitors. It is
possible that a particular competitor received virtually no baggage-handling complaints
last year. If so, Avias one percent complaint rate might be significant enough to
motivate customers to switch to another airline.
In conclusion, the author has failed to demonstrate that a review of the baggage-
handling procedures at Avia Airlines is not needed to maintain or increase the number
of Avias passengers. To strengthen the argument, the author must at the very least
provide affirmative evidence that most Avia passengers last year were indeed happy
with baggage-handling procedures. To better evaluate the argument, we would need
more information about the numbers of Avia passengers per flight last year and about
the baggage-handling records of Avias competitors.
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