may actually maximize profits. A lower-priced economy filter might lure customers

　　from competing products and retain current customers. At the same time, buyers of the

　　deluxe model may place a premium value on its convenience and may be willing to pay

　　an even higher price for the filter.

　　Thirdly, the marketing department unfairly assumes that the availability of its

　　deluxe filter is the cause of decreasing profits. It is equally possible that other factors,

　　such as increased competition or supply prices, or decreased demand for these kinds of

　　filters generally, are responsible for the decrease in profits. If so, discontinuing the

　　deluxe filter may not serve to maximize, or even enhance, the companys profits.

　　In conclusion, the departments argument for discontinuing the deluxe filter is

　　weak because the department has not considered the possible adverse consequences of

　　doing so, or the alternatives to doing so. Moreover, the department has failed to

　　establish a clear causal connection between the availability of the deluxe filter and

　　decreasing profits. To strengthen its argument, the department must consider and rule

　　out pricing adjustments as a better strategy to maximize profits, and must provide better

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