69. The companys marketing department recommends discontinuing a deluxe air
filter and concentrating advertising efforts on an economy filter, which requires
replacement more often than the deluxe model. This recommendation is based on
reports showing that sales of economy filters, and company profits, have dropped
significantly since the company began manufacturing and marketing the deluxe filter six
months ago. The marketing departments argument is specious in three important
respects.
First, the marketing department assumes that if the company discontinues the new
deluxe air filter, customers will resume buying its economy filter. This assumption may
not be correct. Customers who prefer the deluxe model may do so because it requires
replacement less often. Thus, instead of buying the companys economy filters again,
these customers may just as likely turn to a competitor for a product similar to the
deluxe model. In this event, the result would be lower profits.
Secondly, the marketing department fails to recognize alternative strategies that
might enhance profits more than discontinuing the deluxe filter would. It is possible that
lowering the price of the economy model, raising the price of the deluxe model, or both,
【GMAT考试写作指导:Argument范文九】相关文章:
最新
2016-03-02
2016-03-02
2016-03-02
2016-03-02
2016-03-02
2016-03-02