motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The
same may be true of engine noise; it is possible that motorcyclists like what loud engine
noise adds to the experience of motorcycle riding.
The authors second reason is also problematic. Although the engine noise of
Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow
that engine noise is not an important selling feature. Because Motorcycle X has been
manufactured in the U.S. for over 70 years, its reputation for engine noise is probably
already well known and need not be advertised. Moreover, the advertisers might use
rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or
even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the
claim that quieter engines make foreign-made motorcycles less popular. The authors
analogy involving foreign car sales is weak, and the claim about Motorcycle X
advertisements misses the purpose of including rock music in the ads.
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