Another problem with the ad is that it assumes a writer must make an either-or choice from the outset between writing books and writing screenplays. The argument fails to rule out the possibility that a writer engage in both types of writing as well as other types. In fact. a writer may be more successful by doing so. Writing in various genres might improve ones effectiveness in each of them. Also, writing a book may be an effective first step to producing a screenplay. In any event, the ad provides no justification for the mutually exclusive choice it imposes on the writer.
A third problem with the ad is its ambiguous use of the word successful. The argument simply equates success with movie ticket sales. However, many writers may define writing success in other terms, such as intellectual or artistic fulfillment. The ads advice that writing screenplays is the best way to achieve writing success ignores other definitions of success.
In conclusion, this quick pitch for a book is based on simplistic assumptions about ticket sales and writer fees, and on an overly narrow definition of success in writing. To better evaluate this argument, at the very least we would need to know the number of years the cited statistic was based on, and the extent to which ticket sales reflect movie studio profits and writer fees.
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