Secondly, job availability and the economic health of ones community are issues that affect people emotionally. The argument at hand might have been intentionally oversimplified for the specific purpose of angering citizens of San Perdito, and thereby turning them against the incumbent mayor. Arguments that bypass relevant, complex reasoning in favor of stirring up emotions do nothing to establish their conclusions; they are also unfair to the parties involved.
In conclusion, I would not cast my vote for Varro on the basis of this weak argument. The author must provide support for the assumption that Mayor Montoya has caused San Perditos poor economy. Moreover, such support would have to involve examining and eliminating other possible causal factors. Only with more convincing evidence could this argument become more than just an emotional appeal.
12. The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area.
Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store.
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