GMAT考试写作指导：Argument范文七七_GMAT写作

　　success, another assumption must be made before we can conclude that radio

　　advertising will result in increased profits for businesses in general. We must also

　　assume that what is true of the Cumquat will likewise be true of most other businesses.

　　But there are all kinds of important differences between cafes and other businesses that

　　could affect how radio audiences react to their advertising. We cannot safely assume

　　that because a small restaurant has benefited from radio advertising, that any and all

　　local businesses will similarly benefit.

　　In conclusion, it would be imprudent for a business to invest in radio advertising

　　solely on the basis of the evidence presented. To strengthen the conclusion, it must be

　　established that radio advertising was the principal cause of increased business at the

　　Cumquat. Once this is shown, it must be determined that the business in question is

　　sufficiently like the Cumquat, and so can expect similar returns from investment in

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