56. This statement is ambiguous. It could mean, literally, that business success
depends on knowing more than anyone else about ones operations, products and
markets. Or it could be a subtle recommendation to acquire privileged information, by
whatever means, to use for ones own advantage. I agree with the statement in the first
sense. However, I strongly disagree with many implications of the second possible
meaning.
It goes without saying that competitive edge in business is a function of
knowledge. It is crucial to fully understand the technology and uses of ones products;
and it is prudent to micromanage operations, knowing as much as possible about the
small details that can add up to a significant economic difference. It is also prudent, and
legitimate, to take every measure to protect that knowledge as trade secrets, since they
often play a pivotal role in a firms competitiveness.
But the advice to know something that nobody else does could easily become
distorted. If taken another way, the advice could recommend that one dig up dirt in
order to damage or discredit a rival. It could also be taken to recommend stealing trade
secrets or other inside information from a competitor in order to gain an unfair business
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