GMAT考试写作指导：Issue写作范文八六_GMAT写作

　　aged women will pay twice as much for products that add this claim to the expected

　　image of youthfulness that trades on their fears of growing old.

　　One of the most clever and ironic combined uses of reason and emotion is seen in

　　the old Volvo slogan, Volvo, the car for people who think. The suggested reason for

　　buying the car is obvious: it is the intelligent choice. But the emotional snare is equally

　　clear; the ad appeals to ones desire to be included in the group of intelligent, thoughtful

　　people.

　　In conclusion. I agree that appeals to emotion are more powerful tools than

　　arguments or reasoning for promoting products. It is no coincidence that advertising

　　agencies hire professional psychologists, but not logicians. Still, in my view the most

　　influential advertisements mix in a bit of reasoning as well.　　

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