assert that advertisements reflect a nations ideas distorts reality. In truth, they mirror
only the business and product ideas of companies whose goods and services are
advertised and the creative ideas of advertising firms. Moreover, advertisements look
very much the same in all countries. Western and Eastern alike. Does this suggest that
all nations have essentially identical ideas? Certainly not.
In sum, the few true ideas we might see in advertisements are those of only a few
business concerns and interest groups; they tell us little about the ideas of a nation as a
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