The authors second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover, the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The authors analogy involving foreign car sales is weak, and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.
38.
The author of this article argues that, to reverse declining revenues from campus housing rentals, campus housing officials should decrease the number of available housing units and reduce rent prices on the units. The authors line of reasoning is that fewer available units will limit supply while lower rents will increase demand, thereby improving overall occupancy rates, and that the resulting increase in occupancy rates will, in turn, boost revenues for the campus. This reasoning is unconvincing for several reasons.
To begin with, the author assumes that boosting occupancy rates will improve revenues. All other factors remaining unchanged, this would be the case. However, the author proposes reducing both the supply of units and their rental prices. Both of these actions would tend to reduce revenues. The author provides no evidence that the revenue-enhancing effect of a higher occupancy rate will exceed the revenue-decreasing effect of reduced supply and price. Without such evidence, the argument is unconvincing.
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