topics for college-level marketing and psychology courses. However, undue focus on
media and materialism may give younger students a distortedly harrow view of the
world as little more than a flea market. Additionally, revealing the deceptive side of the
advertising business may breed unhealthy cynicism among youngsters, who need
positive messages, not negative ones, during their formative years.
In sum, the premise that high-quality ads tout low-quality products is specious at
best; in any event, for schools to provide extensive training in consumerism would be to
assign them an inappropriate role and to foster in impressionable minds a distortedly
narrow and unhealthy view of the world.
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