The third assumption is that the milder non-prescription forms of Acid-Ease and Pepticaid will be analogous to the full-strength prescription forms of each. But this might not be the case. Suppose for the moment that the greater effectiveness of prescription Acid-Ease has been established; even so, the non-prescription form might not measure up to non-prescription Pepticaid. This fact must be established independently.
In conclusion, this ad does not provide enough support for its recommending non-prescription Acid-Ease over nonprescription Pepticaid. To strengthen its argument, the promoter of Acid-Ease would have to show that the comparison between the number of prescriptions is based on the same time period; its effectiveness is the main reason more doctors have prescribed it, and the comparative effectiveness of the two non-prescription forms is analogous to that of the prescription forms.
18.
In this argument, the head of a government department concludes that the department does not need to strengthen either its ethics regulations or its enforcement mechanisms in order to encourage ethical behavior by companies with which it does business. The first reason given is that businesses have agreed to follow the departments existing code of ethics. The second reason is that the existing code is relevant to the current business environment. This argument is unacceptable for several reasons.
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