27. I agree that job satisfaction is an important factor in determining whether a

　　company will be successful in the long term. However, other factors typically play just

　　as vital a role in the ultimate success or failure of a business. At the same time, job

　　security is becoming decidedly unimportant for many employees and, in any event,

　　often leads to substandard job performance.

　　I agree that business success is more likely when employees feel satisfied with

　　their lobs. Employees who dislike the workplace or their jobs are not likely to reach

　　their potential performance levels; they may tend to arrive late for work, perform their

　　tasks in an unimaginative and sluggish manner, or take excessive sick leaves.

　　Nevertheless, a firms long-term success may equally result from other factors such as

　　finding a market niche for products, securing a reputation for quality products and

　　services, or forming a synergistic alliance with a competitor. This list hardly exhausts all

　　the factors that can contribute to a firms ultimate success, and no one of them―

　　including job satisfaction―is pivotal in every case.

　　While job satisfaction clearly boosts employee morale and contributes to the

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