groundwater. While the company may favor an inexpensive containment program,
community leaders may want the company to go further by cleaning up and restoring
their environment―even if the expense will force the company to leave and take jobs
from the community. Whatever the company decides, it should not assume that
protecting profits automatically outweighs social obligation. In many instances it does
not, as highly visible tobacco, automobile safety, and asbestos liability cases aptly
illustrate. Such examples reveal a limit as to how far a corporation can ethically go in
trading off the well being of the community for the sake of its own profits.
In sum, corporations have duties both to do well and to do good. Although
conflict between these duties is not inevitable, it does occur. Determining which duty
takes precedence in time of conflict requires careful consideration of all the ethical
ramifications of each alternative.
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