edge it seeks merely by enhancing these services.
Thirdly, the author assumes that Mammon can offer these improved services
without sacrificing any other current features that attract customers, in fact, Mammon
may have to cut back other services or offer accounts on less attractive terms, all to
compensate for the additional costs associated with the proposed improvements. By
rendering its other features less attractive to customers, Mammon may not attain the
competitive edge it seeks.
In conclusion, Mammons plan for attracting new customers and differentiating
itself from its competitors is only modestly convincing. While improvements in
customer service generally tend to enhance competitiveness, it is questionable whether
the specific improvements advocated in the recommendation are broad enough to be
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