First, an increase in the number of middle-aged people does not necessarily portend an overall increase in department-store sales. It does so only on the assumption that other population groups will remain relatively constant. For example, if the expected increase in the number of middle-aged people is offset by an equally significant decrease in the number of younger people, there will be little or no net gain in sales.
Second, in recommending that department stores replace products intended to attract younger consumers with products more suitable to middle-aged consumers, the author assumes that the number of younger consumers will not also increase. Since a sizable increase in the population of younger consumers could conceivably offset the difference in the retail expenditure patterns of younger and middle-aged consumers, it would be unwise to make the recommended inventory adjustment tacking evidence to support this assumption.
In conclusion, this argument is unacceptable. To strengthen the argument the author would have to provide evidence that the population of younger consumers will remain relatively constant over the next decade. 10.
The conclusion in this argument is that the state legislature need not consider the views of protesting students. To support this conclusion, the author points out that only 200 of the 12,000 students traveled to the state capitol to voice their concerns about proposed cuts in college programs. Since the remaining students did not take part in this protest, the author concludes they are not interested in this issue. The reasoning in this argument is flawed for two reasons.
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