孙远GMAT作文讲义（二）_GMAT写作

孙远GMAT作文讲义（二）

　　The following appeared in a memorandum from the owner of Carlos Clothing to the staff.

　　Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depots owners have apparently become wealthy enough to retire, profits at Carlos Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.

　　A. First, the argument rests on a fallacy of post hoc, ergo proper hoc.

　　B. Another problem with this argument is that it suffers from a false analogy.

　　3. 证据遗失类逻辑错误

　　Example:

　　The following appeared in the editorial section of a local paper.

　　Applications for advertising spots on KMTV, our local cable television channel, decreased last year. Meanwhile a neighboring towns local channel, KOOP, changed its focus to farming issues and reported an increase in advertising applications for the year. To increase applications for advertisement its spots, KMTV should focus its programming on farming issues as well.