However, at times these duties do conflict. Consider, for instance, a company that unknowingly leaks into the ground a toxic substance that threatens to contaminate local groundwater. While the company may favor an inexpensive containment program, community leaders may want the company to go further by cleaning up and restoring their environment-even if the expense will force the company to leave and take jobs from the community. Whatever the company decides, it should not assume that protecting profits automatically outweighs social obligation. In many instances it does not, as highly-visible tobacco, automobile safety, and asbestos liability cases aptly illustrate. Such examples reveal a limit as to how far a corporation can ethically go in trading off the well-being of the community for the sake of its own profits,

　　In sum, corporations have duties both to do well and to do good. Although conflict between these duties is not inevitable, it does occur. Determining which duty takes precedence in time of conflict requires careful consideration of all the ethical ramifications of each alternative.

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