On the other hand, several convincing arguments can be made for holding business to a higher ethical standard. First, in many cases government regulations that protect consumers lag behind advances in technology. A new marketing technique made possible by Internet technology may be unethical but nevertheless might not be proscribed by the letter of the laws which predated the Internet. Second, enforceability might not extend beyond geographic borders, Consider, for example, the case of dumping. When products fail to comply with U.S. regulations, American companies frequently market-or dump such products in third-world countries where consumer-protection laws are virtually nonexistent. Third, moral principles form the basis of government regulation arid are, therefore, more fundamental than the law.

　　In the final analysis, while overburdening businesses with obligations to consumers may not be a good idea in the extreme, our regulatory system is not as effective as it should be. Therefore, businesses should adhere to a higher standard of ethics in creating and marketing products than what is required by the letter of the law.

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