Bayer
Bayer, one of the largest pharmaceutic companies in the world, announced that the company would cease production of one of its major products, because of the hazardous ingredients it contained. By doing so, the company suffers great loss on profitability, but gains strong public support and understanding, which can contribute to the long-term success of the company.
Mitsubishi Motors
Mitsubishi Motors had concealed significant defects in the break system of Pajero, one of the companys major products, before apologized to public. Hundreds of car accidents were directly caused by the break error. Thus, the company suffered a great goods return, losing not only the market share but also the confidence of consumers.
Henry Ford
Henry Fords factory was so efficient that by 1926 a new model-T cost only $310, one-third the price of the original 1908 model.
Toshiba
Discriminating services may cause misunderstanding and unpleasant result. The best example is Toshiba, one of the largest Japanese companies. In 2000, the Company announced that among notebook computers it produced, one model had serious defect. Users in North America could choose either replacements with an upgraded model or full refund. However, no such offer for users in China. Chinese users were outrage at the companys discrimination and refused to use any of Toshibas notebook computers. What the company lost is not only the temporary revenue but also the consumers confidence, which contribute to the long-term success of the company.
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