After being fired at Ford, Lee was aggressively courted by the Chrysler Corporation, which was on the verge of going out of business . Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling Chryslers loss-making European division to Peugeot, and bringing in many former associates from his former company. Also from Ford, Iacocca brought to Chrysler the MiniMax project which turned into a very successful minivan. Interestingly, Henry Ford II wanted nothing to do with the MiniMax, making it a doomed project at Ford. Hal Sperlich, the driving force behind the MiniMax at Ford had been fired a few months before Iacocca and was waiting for him at Chrysler to make automotive history.
Iacocca started as Chryslers Chairman, and began a heavy restructuring of Chrysler. At the time Iacocca took over, Chrysler was on the verge of bankruptcy, as it was focusing most of its money on large, fuel thirsty cars that the public didnt want due to a fuel crisis at the time. First, Iacocca announced plant closures, job layoffs, and his plans for the company. His next move was cutting several large models, which were heavily unprofitable, and put the subcompact Dodge Omni and Plymouth Horizon into production. The Omni and Horizon became instant hits, selling over 300,000 units each their debut year, showing what was to come for Chrysler - yet somewhat ironically the Omni and Horizon had been designed by the European division of the company which Iacocca had axed in 1978.
【SAT写作名人素材Iacocca 英文】相关文章:
★ SAT写作人物论据Franklin Delano Roosevelt
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