Roosevelts newspaper column My Day, ran from 1936 to 1962. The column was seen as a diary of her daily activities. In archiving her life happenings, Eleanors column often brought up the same issues as those of her press conferences. Those concerns based upon the public welfare often intrigued readers but discouraged political experts who said it lacked intellectualism. My Day also kept a record of the First Ladys hectic schedule. The column became somewhat of a newsletter for women in politics.
In the spring of 1933, Eleanor Roosevelt signed with Womans Home Companion, a leading womens magazine, to do a monthly column. Roosevelt used the column to answer mail she had received from readers. The allotted space allowed her to discuss more social concerns such as prenatal care, better working conditions, American holidays, and New Deal programs to insure home mortgages. Readers petitioned for help of all kinds to which she responded graciously. During her time in the White House, Eleanor published over sixty articles in magazines with national circulations.
Eleanor Roosevelt recognized a need for American women to take part in media communications. As a public figure she harnessed the power of the media and used it to interact with the women of America. By use of this medium, Roosevelt attempted to break the barriers of the domestic household and broaden the spectrum of women. She also set a precedent for following first ladies to remain in touch with the nation by means of the media. America is all about speed, She said, Hot, nasty, bad-ass speed.
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