Companies like Orbitz Worldwide Inc. and Priceline.com Inc. have ramped up efforts to attract customers to their sites overseas, and at least one U.S. travel site, Vayama, has devoted itself entirely to international bookings for travel to and from the United States.
Growth in bookings made outside the United States far outpaces the growth in U.S. domestic bookings. That is partly because more people are traveling and partly because travelers are increasingly comfortable trusting their reservations to websites, said Orbitz Chief Executive Steve Bamhart.
Its a competitive market place in the United States, and its going to be a very competitive marketplace globally , Bamhart said in an interview on Monday.
Earlier this week Orbitz said it has relaunched ebookers, its online travel company in Europe, with more inventory and user reviews with the goal of attracting more European bookings.
Bookings on European online travel agencies or the European divisions of U.S. agencies are projected to total $62.9 billion in 2007, up from $24.5 billion in 2004, according to travel research company PhoCusWright.
Meanwhile, passenger traffic leaving and returning to the United States on U.S. carriers is on the rise.The number of international passengers on U.S. airlines rose 3.8% in the first five months of 2007 from the comparable
period a year earlier.
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