In a competitive econom
the consumer usually has the choice of several different -{brands} of the same produce.
Yet underneath their labels.
the profucts are often nearly -{identical}
One manufacturers toothpaste -{tends} to differ very little from another manufacturers.
Thus,manufacturers are -{confronted} with a problem.
---how to keep sales high enough to stay in business.
Manufacturers solve this problem by advertising.
They try to appeal to consumers in various ways.
In fact,advertisements may be -{classified} into three types according to the kind of appeals they use.
One type of advertisement tries to -{appeal} to the consumers reasoning mind.
It may offer a claim that seems scientific.
For example it may say the dentists -{recommend} Flash toothpaste.
In selling a product.
-{the truth of the advertising may be less important than the appearance of truth.
A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer.
-{ Products that are essential boring,such as insecticide,are often advertised in an amusing way}.
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