The company did its first study in . Mr Kamau says the largest change he has seen is in how Twitter is being used.
In terms of topics, one of the shifts that weve seen is when we look at our survey in was that it was very much social conversations online. Were seeing much more corporate. Many more companies having a presence online, so brands having a greater share of voice, being more active, engaging consumers directly, said Kamau.
He says consumers are now using Twitter to discuss faulty products or bad services.
Its a much more public place, and also its a direct and public channel to complain. And people organize very well on social media, said Kamau.
Kamau says companies, organizations, and even sports teams - now value Twitter as a great resource for social involvement. The leading topic of Twitter across Africa is football - a sport known in the US as soccer.
Africans love football, are very passionate about their football teams, and Twitter provides a platform again for fans to get behind their teams.The most mentioned football team was Johannesburgs Orlando Pirates. Its just a fantastic platform for that kind of thing, said Kamau.
Mickey Modisane is the public relations director for the Orlando Pirates. He says the teams Twitter account has 145,000 followers. He says he is excited about his teams Twitter Popularity.
And thats the Learning English Technology Report.
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