So is it better to be a happy satisficer or a successful maximizer?
Some people may not be just one or the other; they may change their decision-making style to fit different situations. Columbia University business professor Sheena Iyengar, the studys co-author, thinks maximizing is only a problem if its a full-time strategy. People have to pick and choose what domains theyre going to maximize on, she says. There may be people out there who try to maximize on everything and, in the process, end up making decisions that dont satisfy what theyre looking for. These people will, literally, never be satisfied.
In Schwartzs view, its better to settle for good enough most of the time. Lower expectations and fewer regrets will make people who settle happier. He believes considering every option is almost never necessary, and should be reserved for the most important life decisions. Ultimately, its more important to maximize happiness than options.
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