the income group to which the product appeal

　　and other -{considerations}.

　　Newspapers are the oldest advertising medium in the United States.

　　The newspaper,with its fresh stream of news and feature

　　-{stimulates} a high degree of reader interest every day.

　　Housewives often buy newspapers for the advertisements

　　as much as for the -{editorial} content.

　　They use the retail ads as shopping guide.

　　-{Classified ads provide an important service for readers who are seeking a job.

　　and apartment or house, or a special service.

　　Newspapers are useful for both local and national advertising.

　　-{Magazines are another important medium for advertiser

　　Many magazines are printed on high-quality paper

　　which makes it possible to run unusually attractive ads in colour

　　Mass-circulation magazines,such as Tim.

　　Newsweek,Playboy,and Readers Digest

　　reach millions of readers and are used mainly by national advertisers

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