While in America the trend started as a reaction to the economic decline after the mass redundancies caused by downsizing in the late 80s and is still linked to the politics of thrift, in Britain, at least among the middle-class downshifters of my acquaintance, we have different reasons for seeking to simplify our lives.
For the women of my generation who were urged to keep juggling through the 80s, down-shifting in the mid- 90s is not so much a search for the mythical good life growing your own organic vegetables, and risking turning into one as a personal recognition of your limitations.n to the kind of life Kelsey used to advocate and I once enjoyed: 12-hour working days, pressured deadlines, the fearful strain of office politics and the limitations of being a parent on quality time.
In America, the move away from juggling to a simpler, less materialistic lifestyle is a well-established trend. Downshifting also known in America as voluntary simplicity has, ironically, even bred a new area of what might be termed anti-consumerism. There are a number of bestselling downshifting self-help books for people who want to simplify their lives; there are newsletters, such as The Tightwad Gazette, that give hundreds of thousands of Americans useful tips on anything from recycling their cling-film to making their own soap; there are even support groups for those who want to achieve the mid- 90s equivalent of dropping out.
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