But what money they dont make at the moment will the companies hope pay great dividends in the form of lifelong users in the future, says Googles Jeff Kelter. As quickly as they shuffle out of commencement, graduates see their E-mail transition to the traditional ad-based formats of Gmail and Hotmail. And unlike before, when universities couldnt afford to host thousands of alumni, Google and Microsoft can maintain every account indefinitely, retaining customers as long as customers still want them.
Not all schools are ready to outsource their tech dirty work, with privacy and security topping the list of concerns. Critics worry that by handing over the responsibility of E-mail hosting, colleges also relinquish the freedom to keep the information safe in the best way they see fit. Even in the corporate world, there is great skepticism of consumer technologies like Google Apps. Yet most university IT managers agree that outsiders would do a better job protecting individual E-mail from viruses and spam than their own small operations, and strong word-of-mouth praise has done wonders to supplement the almost nonexistent marketing budgets for these Microsoft and Google projects.
The price tag or lack of one isnt a bad sales pitch either. Ramin Sedehi, the vice dean for finance and administration at Penn, says 30 percent of Penns students already forward their messages to outside clients, and he predicts universities will eventually be out of the E-mail hosting business altogether. Ball State University and the Indiana University Alumni Association are now on Windows Live, and Arizona State University switched to Google Apps in October 2006, already converting at least 40,000 of its 65,000 students to the new system. Penn State University and California Polytechnic State University, to name two, have been in talks, while other schools are watching and waiting.
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