Colleges are taking their own measures to persuade students not to pirate music. Some schools are making deals with music download services such as Ruckus to provide their students with free, legal options. Penn State is one of the schools that have signed up for Ruckus, which also incorporates social-networking features. Users can friend others to see what playlists they are putting together and download those songs in seconds if their school has a Ruckus server installed. We like to think of ourselves as a discovery tool, explains Charlie Moore, a senior vice president of Ruckus. But the songs downloaded can be listened to on the Ruckus player only, explains Moore. While some portable media devices can play the songs, Ruckus tunes cant be imported into iTunes or iPods. Students at Penn State also have reported some problems getting the Ruckus service to work on Apples Mac computers. Nevertheless, thats still likely less commotion than they face from a pre-litigation letter.
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