Mr Niel will be loth to raise more revenue by charging subscribers more when cheapness is his selling point. Frees launch of a cheap mobile-phone service last year had a spectacular impact on the French market, notes Franois Godard of Enders Analysis, a research firm. The average price of all French mobile-phone calls fell by nearly a fifth as millions of people flocked to his new product. For this he is heartily disliked by rival French telecoms bosses. But if he can win against Google, they will be toasting him with champagne.
尼尔的卖点在于廉价,因此他不愿向用户收取更多费用增加收益。调查公司 Franois Godard of Enders Analysis表示,去年,FREE发行了一款便宜的手机服务,对法国市场影响巨大。由于千万的消费者涌向新产品,法国手机平均价格下跌五分之一。与其 竞争的法国电信老总都极为讨厌尼尔。但是,如果他可以胜过谷歌,他们将举杯相庆。
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