2015考研英语阅读集中练Hollywoods Smoke Alarm_大学英语阅读

2015考研英语阅读集中练Hollywoods Smoke Alarm

　　The idea appeared in 160 prime-time episodes over four years, says Jay Winsten, HSPH s associate dean. Drunk-driving fatalities fell 25% over the next three years.

　　Harvard long believed that getting cigarettes out of movies could have as powerful an effect, but it wouldn t be easy. Cigarette makers had a history of striking product-placement deals with Hollywood, and while the 1998 tobacco settlement prevents that, nothing stops directors from incorporating smoking into scenes on their own.

　　In 1999 Harvard began holding one-on-one meetings with studio execs trying to change that, and last year the Motion Picture Association of America flung the door open, inviting Bloom to make a presentation in February to all the studios. Harvard s advice was direct: Get the butts entirely out, or at least make smoking unappealing.

　　A few films provide a glimpse of what a no-smoking-or low -smoking-Hollywood would be like. Producer Lindsay Doran, who once helped persuade director John Hughes to keep Ferris Bueller smoke-free in the 1980s hit, wanted to do the same for the leads of her recent movie Stranger Than Fiction. When a writer convinced her that the character played by Emma Thompson had to smoke, Doran relented, but from the way Thompson hacks her way through the film and snuffs out her cigarettes in a palmful of spit, it s clear the glamour s gone. And remember all the smoking in The Devil Wears Prada? No? That s because the producers of that film kept it out entirely-even in a story that travels from the U.S. fashion world to Paris, two of the most tobacco-happy places on earth. No one smoked in that movie, says Doran, and no one noticed.